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Generative Research (MSFT)

I conducted Design Research at Microsoft in their San Francisco office. I worked on the Windows Phone digital assistant, a.k.a. Cortana. Our projects focused on creating delightful and insightful voice-based interactions.


  • Streamline quantitative data collection and analysis methods

  • Incorporate machine learning results into existing processes

  • Lead qualitative user testing to identify and improve usability weaknesses

  • Write surveys and analyze results

  • Develop and localize interaction sequences in 14 countries

  • Derive and synthesize findings from ethnographic research

  • Design a system for maximizing personalization

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