I presented our project for the final competition at the Global Service Jam 2013.
ACTag is a web impact calculator and sticky tag creator for environmentally conscious people who want to increase awareness of the environmental impact of our actions and make sense of lots of different kinds of hidden data at a glance. This web app was thought of and prototyped during a 48-hour Global Service JAM on a six-person team. You can view the website mock-up and demo video.
The Problem:
Consumers have very little information about the environmental impact of most goods. This information is hard to find and difficult to disseminate to interested parties.
The Objective:
To create a website which partners with other environmentally conscious companies to estimate the environmental impact of certain items. It would further allow the user to print stickers which promote or discourage the purchase of certain products. The website would not explicitly encourage it, but a sort of guerilla-marketing scheme promoting environmentally sourced and created products could potentially be created by the public.
I presented our project for the final competition at the Global Service Jam 2013.
My Contribution:
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Generated the idea
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Created web app prototype with one other team member
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Made the group presentation
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Completed the competitor analysis
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Identified potential business partners
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Helped plan video sequence
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Figured out basic business plan
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Voiced-over the demo video
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Delivered final presentation
Check out the website here.
I completed the competitor analysis, found business partners, and created the final presentation.
We staged these scenarios to better identify with our potential users. We created the photographs to use as a potential marketing strategy.