At Trizic, a financial services start-up from San Francisco, I conducted user research to inform the website redesign. I also worked closely with the branding team on layout, writing of copy, copy tone, and conducted lean guerilla user research between design iterations.
The website wasn't communicating a message consistent with company values and the copy wasn't evoking trust. The site had never been tested with users.
To understand what users' needs were for creating trust and improving usability for the site.
Discussed goals with key stakeholders
Created research plan
Organized guerrilla user testing
Conducted remote moderated user testing
Created findings and recommendations report
Worked directly with the CEO and business advisor
Holistically analyzed findings to create actionable recommendations
Commented on copy content and tone
(Static image of a recording)